IMC says that their average duration of stay in the country is 22 days. The per day spent is USD 114 (USD 2,500 in 22 days). Around 30 per cent of foreign arrivals, that is 1.8 million visitors, either enter, depart or transit through Mumbai. "Let's say we succeed in getting half of this 30 per cent or 900,000 to stay for an additional night. Their spend for this period based on USD 114 per day is USD 98 million that is equivalent to Rs 554 crore," Madhavji says.
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One night's stay by foreign tourists can fetch crores, says industry body
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