Fifth edition of IIJW-2014 kick starts in Mumbai

Written By Unknown on Selasa, 15 Juli 2014 | 22.23

SURAT: Fifth edition of India International Jewellery Week (IIJW)-2014 organized by the Gems and Jewellery Export Promotion Council (GJEPC) has kick started in Mumbai from Monday, to showcase India as the prime destination for jewellery globally.

Vipul Shah, chairman, "The IIJW has seen 4 very successful editions held here in Mumbai, India's premier city for style, fashion and luxury. Each year the event has been growing bigger and getting better with the best creative designers presenting their enthralling line of jewellery. IIJW as a property has proved to the world that India is one of the prime destinations for Jewellery globally, with design talents, which are indeed world class."

Shah added, "The Jewellery Week will spell design direction in categories namely Pret, Couture and Bridal for the coming season. Some Exquisite masterpieces by ace designers have been created to be revealed at the floors of IIJW this year. Participants are all geared up to present style statement jewellery that will not only captivate the audience but would turn out to become trend for the season"

This year, some of the renowned jewellery brands like Nazraana by Rio Tinto, Gitanjali, Farah Khan, Birdhichand Ghanshyamdas and Swaroski etc. have been participating.

Vikram Merchant, manager Indian representative office, Rio Tinto said, " Rio Tinto , one of the world's leading diamond producers is proud of its partnership with the Indian gems and jewellery industry. We are reinforcing this collaboration by taking a leading role at IIJW - an event that gives Indian jewellery international exposure while engaging the Indian consumer with this category."

IIJW 2014 will be one glamorous destination with a lot of international buyers & media attending. Furthermore with the scintillating glitterati comprising celeb showstoppers and red carpet attendance, IIJW is ready to set the mercury sizzling with their presence bringing the event on an international edge.

The event will not only showcase established design houses and designers, but will also give an opportunity to new talented budding designers from NID and IIGJ, marking the popularity that the show has been receiving from the young designers keen to make a mark in the industry.

The celeb show stoppers who are expected to sizzle on IIJW ramp apart from IIJW Brand Ambassador, Sonam Kapoor are Sridevi, Parineeti Chopra, Shraddha Kapoor, Sunny Leone, Neha Dhupia, Yami Gautam, Richa Chadda, Kirti Sanon, Raveena Tandon, Ankita Shorey, Ameesha Patel, Chitrangada Singh, Kalki Koechlin, Gauhar Khan, Diya Mirza, Lisa Ray, Shibani Kashyap, Zarin Khan, Natasha Suri, Manasi Moghe, Pooja Chopra, Amruta Patki, Simran Kaur, Mundi, Zoya Afroz, Prachi Mishra, Sagarika Ghatge, Divya Khosla, Urvashi Routela and few others.

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