HBS programme promises to give a strategic edge in uncertain economy

MUMBAI: Harvard Business School (HBS) will host an executive education program Leading Growth Through Customer Centricity - India, at the HBS style classroom at Taj Lands' End, Mumbai. This leadership development program is designed to help participants gain a strategic advantage in India's uncertain economy. Participants will learn how to drive profitable growth in todays turbulent market context. This program will help participants to recognize the importance of customer centricity as a key pillar for growth and address three critical and interrelated areas: why customer centricity is vital, what it takes to configure the ecosystem of a customer-centric organization and how to manage the process of change to deliver on the promise of customer centricity.

"In a highly competitive environment it is critical for organizations to undertake a systemic shift in the way they deliver their products and services. Customers should be at the core of the business. Customer centric organizations provide a differentiated value, for which customers are willing to pay. The Leading Growth Through Customer Centricity - India program will help participants to align their organization around customers and take the notion of customer centricity from a convenient slogan to a real strategic imperative," said Ranjay Gulati, the Jaime and Josefina Chua Tiampo Professor of Business Administration and the Unit Head of the Organizational Behavior. He further added, "We hope to help participants gain a holistic view of their customer's ecosystem and various other components. We will also help them identify company specific challenges a customer centric organization may face."

Rajiv Lal, Stanley Roth, Sr. Professor of Retailing and Member of the Marketing Unit said "The Leading Growth Through Customer Centricity - India program will help participants learn how to align their organization to be more customer centric. To achieve true customer centricity leaders have to learn how to realign different areas of the business—from structures, processes and culture to leadership, control systems, formal organizational structures and key constituencies. In addition to developing strategies for leading and managing change within organizations, the participants will also explore the best ways of leveraging human capital to foster innovation in products and services."

Designed for senior executives of large established business-to-business or business-to-consumer companies, this program is most beneficial for leaders responsible for complex and strategic decision making from cross-functional teams in areas of product development, human resources, business development, finance, and marketing.

As with all HBS Executive Education programs, the India portfolio will be taught by members of the School's own full-time faculty using the renowned HBS case method. Faculty lectures, discussions, assessments, and case studies which will help participants acquire knowledge and skills requisite to develop a comprehensive blueprint for sustaining a customer-driven organization.

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