Greeting card pioneer sets up 'affordable' art gallery

MUMBAI: Beginning November 15 artists in Mumbai will have the privilege of an "affordable" exhibition space in the heart of Churchgate. The new 3,000 sq ft art gallery has been set up by Satyam, the pioneer of India's greeting card industry.

Art Gate is a modernised gallery that has a well-equipped audio visual presentation lounge with CCTV camera units. In time the gallery plans to also host lectures, workshops and seminars on the study of art, photography, pottery and murals.

Satyam Collection was established in 1976 in a small 100 sq ft workshed by Kalyanji Chheda 37 years before. To this day its store at Churchgate railway station draws crowds. Chheda says he wants to provide exhibition space at an affordable rent to talented and deserving artists, irrespective of stature.

First up is a group show of 50 artists from all parts of India curated by Gautam Patole and Daxa Khandwala.

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