‘Most Indians stay socially connected even on holidays’

Written By Unknown on Kamis, 24 Oktober 2013 | 22.23


MUMBAI: For Indians, it seems that a holiday is not a holiday till they can brag about it on social media networking sites. After Indonesians, Indian tourists are the most likely to be hooked to their mobile phones as they constantly feel the need to update status and post pictures, said a survey done by an online travel portal.

"Nine out of 10 Indians (96%) admit to being attached to mobile technology when on a holiday, ranking above the global average (87%) and second only to Indonesians (98%)," said the survey, adding that more than a third of Indian travellers (37%) admit to showing off on the social media. "While 14% admit that they do it to make their friends jealous, 23% say it wouldn't be a holiday unless their friends know about it. Globally, only 19% of travellers use social media channels for these two purposes combined."

Commenting on tourist's mobile dependency during a holiday, psychiatrist Harish Shetty said, "They can't be in the moment in spite of spending lakhs on a holiday. Even on a holiday they are lonely, and instead of enjoying and breaking free from routine, they are more attached to their phones."

Constantly posting photographs on social media points to the need to display one's prosperity and to convince oneself that one is happy. "The addiction to social networking sites is so strong that they feel a compulsive desire to remain connected and there is a lot of insecurity in being disconnected from it," he added.

The survey also said that travellers from Indonesia are the most inclined to do use mobile phones on the road (98%), followed by Indians (96%).

Globally, 18 to 24 year olds are the most avid cellphone users while travelling (94%) and women (88%) are slightly more attached to their devices while on a holiday than men (85%), said the online survey carried out in 26 countries in June-July by TripAdvisor. It covered 10,469 accommodation business owners and 19,692 adults, who had booked online and had taken at least one trip in the past year. A total of 509 consumers and 466 accommodation business owners in India participated in the survey.

They [travellers] cannot be in the moment in spite of spending lakhs on a holiday. Even on a holiday... instead of enjoying and breaking free from routine, they are more attached to their mobile phones.


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