Bollywood actor Esha Gupta says 'Go Green: Go Vegetarian' in new PETA campaign

MUMBAI: Wearing a unique, organic green bikini next to the caption "Go Green: Go Vegetarian", Bollywood actor and third-place winner of the Femina Miss India 2007 beauty pageant Esha Gupta appears in a brand-new ad campaign for People for the Ethical Treatment of Animals (PETA) India. The stunning campaign was shot by Munna S, and her outfit was designed and styled by Kshitij Choudhary.

After the shoot, Gupta told PETA an interview about why she went vegetarian.

"Being a vegetarian really saves lives," says Gupta, who made her screen debut in Kunal Deshmukh's 2012 hit film, Jannat 2. "If you love animals, please don't eat them," says Gupta who concludes, "If you want to live a longer and healthier life, then I think that being a vegetarian is a better way!"

Every vegetarian saves the lives of many animals every year. Also, vegetarians are, on average, fitter and trimmer than meat-eaters are, and they are less likely to be afflicted with heart disease, diabetes and cancer - all of which are major health problems in India, informs a PETA activist. Additionally, raising animals for food is a leading cause of water pollution and land degradation, and a recent United Nations report concluded that a global shift towards a vegan diet is necessary to combat the worst effects of climate change.

Gupta joins a growing list of actors, athletes and other celebrities - including Lara Dutta, Shahid Kapoor, Sonu Sood, Pankaj Advani, Anil Kumble, Amrita Rao, R Madhavan, Poorna Jagannathan, Kartik Murali, Sushil Kumar, Rahul Sharma and Monica Dogra - who have appeared in pro-vegetarian ads for PETA India.

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