Richfeel to cheer Cancer patients with subsidized hair systems

Written By Unknown on Rabu, 19 Juni 2013 | 22.23

MUMBAI: In an effort to reduce trauma and enrich the life of cancer patients, Richfeel -- India's leading trichology chain has embarked upon a social initiative to provide holistic solutions by offering free and subsidized hair systems to such patients. As part of the initiative, Richfeel conducted 'Look Good Feel Better', a fight against hair loss during cancer at Four Seasons Mumbai to motivate cancer patients towards the positive elements of life.

Roping in Menaxiben Shah and Rekhaben Shah Memorial trust on this social initiative, Richfeel will help cancer patients face the world with the same spirit and joyful demeanor as that of a healthy individual.

Gracing the event with their presence included the world's leading Trichologists and the pioneer of Trichology in India, Dr Apoorva Shah and Dr Sonal Shah, Founder of Richfeel, Mickey Mehta, India's leading Holistic Health Guru, Dr Jitesh Shetty, India's leading cosmetologist, anti-ageing specialist and hair transplant surgeon, and renowned ophthalmologist, Dr Vidhan Doshi.

Suggesting six tools to fight cancer led by Self-belief, spiritual, optimism, Constructive & responsible behavior, graceful compassionate words and positive thought process, Mickey Mehta called for constructive use of awareness and enlightenment and use love as a medium to dissolve everything.

Through its Look Good Feel Better program, Richfeel has pledged to provide confidence to cancer patients who lose hair, post-chemotherapy treatment. The trauma of baldness defeats the cancer patient's interest in life which can now be cured at Richfeel's 54 clinics every Monday across the country.

Furthermore this social initiative also has a panel of psychologists and beauticians supporting Richfeel's team of trichologist to help patients regain and retain their confidence. This session, conducted once in 3 months, will focus on image-enhancement, makeovers and provides for one-on-one consultancy to ensure patients fight their battle with cancer in positive frame of mind.

It is of public knowledge that the toll chemotherapy and radiation takes on Cancer patient affects his or her appearance, due to loss of their hair and in turns their confidence.

Commenting on the initiative, Dr Apoorva Shah, Founder of Richfeel, world's leading trichologist and the pioneer of Trichology in India, said," The individuals suffering from cancer have always had a special place in my heart and it is a pleasure to be hosting this noble event. If you are fighting cancer with treatments like chemotherapy and radiotherapy, the chances of losing hair become inevitable and when it happens, causes great trauma to the already affected individual. If we can help them look better and thus feel better about themselves, it's a small part to play."

The event was graced by cancer survivors followed by the felicitation of the India's leading; NGO's , who make every effort for raising funds for the cancer patients. India's leading doctors, who treat patient with compassion and strive to heal the cancer ailment were also felicitated at the event.

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