The charm of Kerala seems to be growing for international travelers if one would go by numbers. According to the latest figures, the God's own country had 7.94 lakh foreign tourists visiting for holiday in 2012. This is a small but significant jump from 7.33 lakh tourists the year before.
In a recent press meet, Kerala tourism revealed its total revenue, both direct and indirect, to be 21,125 crore in 2012 compared to Rs 19,037 in 2011. The state also saw a spike in the number of domestic tourists in 2012. As per the tourism figures, more than one crore Indian tourists visited key locations in the state for holiday. This figure is up from 93.88 lakh domestic tourists in 2011.
According to travel experts, Kerala had always been a hot favourite among Indian travelers. Places like Kovalam, Allepy, Munnar etc have been favourite haunts for holiday makers. "The steady rise in the tourists can be attributed to the fact that people are now travelling more and exploring destinations within the country as well,' said a Fort-based travel agent. "With many star hotels coming up in the state and mote tourist friendly facilities available now, international tourism has also got a boost," he added.
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