Here are some statistics to put the issue in perspective. A report recently released by the public policy think tank Observer Research Foundation showed that Mumbai wastes over 900 million litres of water every day. This is in fact, more than the water supplied to the entire city of Pune, everyday.
It is in the light of these glaring disparities that a number of social organizations have appealed to the public to douse their festivities with a dose of civic consciousness. "Let's be responsible citizens and do our part to conserve water by avoiding water-based colours this Holi," states an appeal from the Volunteers for a Better India.
While many believe socially-conscious appeals dent the spirit of popular festivals, it is up to citizens to adopt public-spirited measures.
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