In a bid to promote Britain as a tourist destination, Birtish airways is launching a Big British bash in Mumbai.
A four-day event, the bash will showcase British music, culture, tourist destinations. The experience will be both actual and virtual.
According to a release on Tuesday, the bash will be held from February 15 to 18 at Phoenix Mills.
The entrance to the bash will have a royal touch with a depiction of the Buckingham Palace. Shopping, music and countryside will be brought alive by digital devices.
A VIP area awaits music lovers, who will not only be able to enjoy the timeless British music and celebrated artists, but who will also have the fantastic opportunity to create their own British Music Mix through the use of the 'Music Mix App' using a digital platform.
The Bash will also provide an opportunity to visitors to explore majestic, contemporary British countryside in a virtual environment, from the splendour of Windsor Castle and a relaxing ride with Punters in Cambridge, to the mystery of Loch Ness, the tales of Shakespeare and the poems of Wordsworth.
"Many countries are promoting tourism in Mumbai these days. It is to increase the number of Indian tourists," said a travel agent.
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