To facilitate a better traffic experience in Mumbai, a unique Traffic SMS alert service will be available for cell phone users in Mumbai.
Loop Mobile, one of the service providers in the city, has launched this alert system to which can subscribe to by sending a simple message SUB TRAFF to 53535 (tollfree) or dialling the USSD code *888*8#.
Loop Mobile is one of the pioneering operators in India to have launched this service in Mumbai. This service allows Loop Mobile subscribers to choose start and end location while selecting the time to receive real time traffic information throughout the day as per own route of travel.
Surya Mahadevan, Chief Operating Officer, Loop Mobile (India) Limited said, "As a Mumbai operator, we cater to specific needs of our subscriber that enhance the mobility experience. We are pleased to offer this solution which will add value to subscribers and be alert and aware of congestion on the roads. This refreshingly different service is another addition to our wide array of VAS services."
Live traffic information directly sourced from the Traffic Police control room will be pushed to the subscribers at peak Traffic Time periods in the day. In future, subscribers will also get travel time estimates and alternate route suggestions as part of the SMS.
The service is charged @ Re 1/day (Prepaid) and Rs 30/month for Postpaid. After subscription users can set the route preference by SMS TRAFF Areaname to Areaname (eg: Andheri West to Mahim) to receive daily alerts along that route. Users can also get on demand alerts by sending GET Areaname to Areaname to 53535. This makes the service user friendly and allows subscribers to receive alerts. Loop Mobile has partnered with Birds Eye Systems to provide the service that will help one to enjoy a better, safe and convenient travel.
Brijraj Vaghani, co-founder of Birds Eye said "This innovative product is designed to make a Mumbai commuter's life easier. It sources data from public transport vehicles moving across city streets. The information is then overlaid on a digital map or provided in text format to users.The SMS alerts will include speeds at which traffic is moving along different stretches of the road. The services will also keep customers alert of road accident and event information. The traffic alerts will be integrated with the Mumbai Traffic Police website."
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