'Broadcasters to wait for fate of adult film'

MUMBAI: Both buyers and sellers of satellite rights of films are likely to get affected by the decision of broadcasters not to buy films with adult content.

Industry pundits feel that broadcasters will wait and watch when an adult film is released before making a procurement decision . This will affect producers, who will be unable to de-risk their projects prior to releasing them in theatres. Broadcasters, on the other hand, won't enjoy the pre-buying price advantage in the event of the film succeeding at the box office. They will end up competing with each other to buy films that are box office hits, further pushing up acquisition prices.

Jayantilal Gada of Zee said, "Both buyers and sellers will suffer as we will have to go back to the old model of buying after the theatrical release. The TV premiere of films will be pushed to 90 days after the release, stretching telecast windows." He added, "The price I paid for Desi Boyzand Jokerhad to be revised after their poor performance at the box office. We didn't have an inkling that DesiBoyzwould get an adult certificate. Joker, of course, had poor content."

Says Tanuj Garg, CEO, Balaji Motion Pictures, "Producers may need to stop producing even the occasional adult film altogether , or produce an adult film on a budget that is small enough to not require dependency on satellite revenues."

It may be recalled that the film industry had opposed the CBFC's stand on provisionally refusing to accept applications for the re-certification of A-films into U/A for television viewing. In September, the CBFC convened a meeting with the film industry where it was stated that the CBFC would not be a stumbling block in restricting re-certified films from being showing on television. Afilmmaker said, "CBFC had recommended the formation of a special panel to review specific films with adult themes."

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